Self Publishing. Reviews.
Good reviews. Bad reviews.
Are reviews important?
In the course of my
self-published experience I learned a few things about this and that. One thing that I learned to be very important
are the reviews people write. This is true
for any industry, reviews can make or break a company. Good reviews can really help, while bad
reviews can destroy. In a perfect world
everyone would be honest about their reviews and wouldn’t do anything
underhanded. The reviewer would state
their opinion, good or bad, and the person or company that was reviewed would
take the constructive criticism and come away better for it. I know I’ve written bad reviews (mainly
travel reviews) and have had companies try and pressure me to take them down,
so it’s not just the reviewer that does the underhanded…ness? Yet, this is not a perfect world and the
internet isn’t always a place that is full of honest, well-meaning people, so
be prepared. Here’s my story about
reviews.
Quick Summary
- Reviews are important.
- The time when you first publish is really important. If you wait too long for the good reviews then your book may have missed its’ prime time in the spotlight.
Sales and Reviews
Dates Books sold
April 18th
to 24th 22 sold
(April 26th
my friend posted a 5 star review)
April 25th
to May 1st 14 sold
May 2nd to
May 8th 11 sold
(May 10th
my mother posted a 5 star review)
May 9th to
May 15th 53 sold
May 16th
to May 22nd 107 sold
(May 25th
a highly negative 1 star review posted)
May 23rd
to May 29th 63 sold
May 30th
to Jun 5th 65 sold
(Beginning of June,
negative review was modified and became worse)
Jun 6th to
Jun 12th 30 sold
Jun 13th
to Jun 19th 26 sold
Jun 20th
to Jun 26th 32 sold
Jun 27th
to Jul 3rd 19
sold
July 4th
to July 10th 13 sold
July 11th
to July 17th 17 sold
July 18th
to July 24th 15 sold
July 25th
to July 31st 7 sold
Aug 1st to
Aug 7th 7 sold
(Aug 7th a
negative two star review was posted because I didn’t pay a person for his
services)
Aug 8th to
Aug 14th 5 sold
Lost the motivation
to keep keeping track. Pretty much sold
a few copies per week for a while. Two
years later and I’m selling about a book a month. Tried KDP Select at one point and had a lot
of pages being read and some more good reviews, but nothing really panned out.
My Review Experience
When I
decided to publish I also decided to be honest and straightforward about what I
did. I read articles about people paying
for reviews, and it working well for them.
I also had friends and other people offer to gives me good ratings and
reviews, but I told them no thanks, unless they had read my book and it was an
honest review. Did I make the right
decision? Money wise, probably not. Would I do the same thing? Yes, I think of myself as an honest person,
and would do the same if given the chance.
In the following I will talk about
the two reviews I received that really made a difference, and one that was just
annoying. To everyone that wrote me a
review, I appreciate the time you took to do so…well, almost everyone.
Before
publishing I sent my book to some friends and family in the hopes of having
some positive reviews right off the bat.
Yet, my book is rather long, and I don’t think everyone had the time to
read it, so I didn’t have a lot of reviews at the beginning…or even now.
I
published my book on April 18th and, 8 days later, my good friend
posted his review. He was one of the
people I sent my book to prior to publishing.
This first review didn’t seem to boost sales too greatly. Between
April 18th and May 8th I sold 47 copies.
Then,
on May 10th, my mother posted a review (using my father’s ID J). Both my parents had been reading, and liking,
my book, which had really helped me in the motivation department. I think my mother was hesitant about posting
(being my mother and all) but I told her if the review was honest, then go
ahead. I didn’t try to hide the fact
that it was one of my parents reviewing because, like I said, I wanted to take
the honest road.
My
mother’s review was good and it really helped sales. From May 9th to May 15th
I sold 53 copies, May 16th to 22nd 107 copies, May 23rd
to May 29th 63 copies. I was
really excited and thought, “hey, I can do this.” J
Then
came my first negative review, and it was bad.
The title said “Don’t read this book.”
Ouch. Apparently the reviewer
didn’t like what happened at the end of my book and thus gave me one star. I hoped that people would see that the
reviewer became so connected with my characters that he or she took what
happened to them very personally…which means that the story was well written…up
until the point that made the reviewer sad for not “coddling” him. Yet, I don’t think that’s what people saw.
Anyway,
this bad review came on May 25th, but it didn’t hurt sales too too
much. Like I said, I sold 107 copies
between May 16th and May 22nd and 63 copies between May
23rd and May 29th.
So sales went down, but were still good.
The thing about this review was that, when it was first published, it
had a reference to “Game of Thrones.”
The reviewer said that I killed a character and betrayed his trust by
doing so. Then said it was like Game of
Thrones, and that’s why he didn’t like reading those books. I think the Game of Thrones reference helped
dull the blow of the bad review.
Then,
the reviewer took down the review and sales went back up. I thought the person had realized that they
really liked my characters and were just upset that one had died and had thus
rethought the negative review. Yet, much
to my chagrin, I was wrong. The reviewer
republished the review and this time it lacked the Game of Thrones
reference. After the republishing my
sales went way down…Jun 6th to Jun 12th I sold 30
copies. Jun 13th to Jun 19th
I sold 26 copies.
Why did
the reviewer change the review? Maybe he
rethought it and decided to get rid of the Game of Thrones reference because
he/she didn’t like my book. Maybe he/she
was monitoring my book and saw that the ranking was still high after his/her
review and thus changed it. In my
opinion, it’s the second option.
Personally, when I write a review I don’t go back and change things
later on. It seems like the only reason
to do so is because you are trying to hurt the person or business, not because
you’re being honest. Yet, I had no
proof, so just went with it.
So, it
was this review, after the modifications, that really brought down my
sales. I can’t say that it was the
reason I failed because, if my book really was great, the many people that read
it would have written good reviews or would have given me good ratings, but the
reviews were not very plentiful.
After a
long stint of low sales I decided to put my book on a site where I offer it for
free in exchange for some honest reviews.
I just wanted to know what people thought and get more information on
how to improve. I did get one really
good review that really boosted my motivation, but I also got a bad
review. At this point sales were still
low, and the reviews didn’t really change anything. Yet, how the bad review panned out really
made me annoyed.
Like I
said, I put my book on a site where people read it in exchange for an honest
review. One person that downloaded my
book decided to contact me directly. He
started communications by posting a comment on my blog.
“Daniel Matuzas, before I post a review I'd like to discuss it
with you privately please contact me **** at **** dot com, [convert at and dot
com to appropriate entries] I don't think you want me posting this review
publicly”
The comment seemed very strange…who writes convert at and
dot to appropriate entries?...but I decided to respond. I wrote an email saying hi, and saying that
I was new to writing and wasn’t sure what to say. I then got an email which used many
intimidating words/phrases. The person
called my book a disaster, said it had no polish or editing, said that my blog
posts (beginning writer) made it sound like I knew what I was doing. All this he got from reading the prologue and
1st chapter. In short, the
person was politely trying to extort me.
“Yours went from
final draft to "Self-Publish", I feel it my duty to let
buyers know not to waste their money on such an item.
Before I do that, I would like to get your take on what I should do.
We offer proofreading and editing services at reasonable prices should you
be interested.
If you are not, we recommend you remove this from sale until it has been
edited by a professional, since you seem incapable of doing it yourself.”
buyers know not to waste their money on such an item.
Before I do that, I would like to get your take on what I should do.
We offer proofreading and editing services at reasonable prices should you
be interested.
If you are not, we recommend you remove this from sale until it has been
edited by a professional, since you seem incapable of doing it yourself.”
The
person was saying, pay for my services or I will publish my negative
review. Yes, the message wasn’t so
straight forward, but it was pretty clear to me.
Yet, I
tried to give the person the benefit of the doubt…maybe he was a well-meaning
individual but didn’t know how to communicate efficiently. Thus I went and did some background research. I found that the person was a self-published
author but used a different name. His
books had failed to succeed and, reading the sample Amazon offered, I could see
why. I didn’t want to pay a person to
edit my book when it seemed like he didn’t know a lot about writing. Further research led me to a website the
person had created. The website gave the
appearance of a successful business, but looking around on it you find that
only two authors work with the business.
One author was the person that had written to me and the other author
was that person’s wife. Researching the
wife showed that she was an unsuccessful self-published author as well.
After
my research I came to the conclusion that this was definitely not a person I
wanted to pay any sort of money to. My
research led me to believe that he was just a person trying to scam me for
money, or he was angry that he was unsuccessful and was trying to find
different ways to earn money, ways that were not the most honest. I decided to ignore him.
I
emailed Amazon about this person, but I did it before he wrote the review. I didn’t want to be an author that was just
complaining about a bad review, and so I included my evidence. I received a message back from Amazon saying
that they couldn’t do anything because the person hadn’t put his review on
Amazon. I waited for the person to post
his review, then I emailed Amazon again.
Amazon never got back to me…
The
review by this person didn’t really affect me so much. Sales were already low, so he was pretty much
kicking a dead horse. Even so, it
annoyed me greatly…it feels good to write about it now. Other reviews were posted, most were good,
but I think my book had already drifted to the realm of the unknown.
I read
that sales might go up when you publish your second book. I published my second book, but I accidently
did it under a different name. 1st
book: Daniel Glen Matuzas 2nd
book: Daniel Matuzas. I think this
caused problems because the website may have viewed the books as published by
two different people and thus it didn’t contact those that bought the first
book. I changed the author, but sales
never really happened…I think maybe six people bought my second book. Maybe my first book wasn’t good and that is
why, but I like to think that my story was compelling enough to have readers
want for more.
In
conclusion, a good honest review really boosted sales. Then a really negative review, that was
altered to hurt more, destroyed sales. Reviews
are important. Maybe if more people had
written reviews the highly negative one would’ve been drowned out. I am smart enough to understand that I might
not have gotten many reviews because people didn’t think too much of my book…I
hope I don’t come across as a kid crying over spilled milk. As I said before, I’m happy that I tried and
I’m happy knowing that I can walk away saying I was honest and gave it a good
go.